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Everything You Need To Know About TOUR Championship by Coca-Cola | Sports & Recreation

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Everything You Need To Know About TOUR Championship by Coca-Cola
Everything You Need To Know About TOUR Championship by Coca-Cola
East Lake is not only the host of one of golf’s most prestigious – and largest – events, it’s also a world-class venue with an incredible history. East Lake itself, a sparkling stretch of water surrounded by forestland, was originally the site of an amusement park in the 1890s. Young Bob Jones, then 6, was present at the opening reception on that summer afternoon in the company of his father, “Colonel” Robert P. Jones. The elder Jones, already an active member, later served as president of the club from 1937 – 1942 and as a director for 38 years (Bob himself later also served as president from 1946-47). 
East Lake Golf Club was named the permanent home of the TOUR Championship by Coca-Cola in 2005. It is the culminating event of the PGA TOUR Playoffs for the FedEx Cup, with only the top 30 players on the points list qualifying each year.  
Now you might ask why we are promoting golf? What has this has to do with happiness, or mindful living? 
In 1993, a local charitable foundation purchased East Lake with the intent to restore it as a tribute to Bobby Jones and the club’s other great amateur golfers. The East Lake Foundation used the renovation as a catalyst for revitalizing the surrounding community. The East Lake Foundation led the creation of an entirely new community – The Villages of East Lake apartment homes; Charles R. Drew Charter School, serving more than 800 children age 3 through grade 9; the East Lake Family YMCA; the Sheltering Arms Early Education and Family Learning Center; and the 18-hole public Charlie Yates Golf Course. 
While the buildings of East Lake are beautiful, it’s what’s happening inside them that is truly impressive. By creating and funding educational programs, the Foundation helps families break the cycle of poverty. Hope is building in East Lake. Violent crime has been cut 95 percent, while school test scores and property values have surged. East Lake has become a community where every child – and every family -- has a chance to succeed.


Opening Ceremonies:
Thursday, September 19, 11:00am
This year’s Opening Ceremony will take place at 11:00 a.m., before the first group tees off. The Ceremony will focus on the topics of “Hope and Tradition” at East Lake. Dow Fisterwald will represent “Tradition” – Fisterwald is best known for winning the 1958 PGAChampionship. He won 11 Tour titles between 1955 and 1963, played on four Ryder Cup teams, and served as non-playing captain for the 1977 U.S. Ryder Cup team. “Hope” will be represented by a youth from The First Tee of East Lake, name TBD. The Ceremony will also include attendees such as VIPs from Coke, Southern Company, and the military, Commissioner Finchem, Mr. and Mrs. Cousins and an emcee from the Golf Channel.

Web.com Free Small Business Forum and Breakfast

Friday, Sept. 20, 7:30-10 a.m.
16th hole Executive Club Hospitality Tent
Web.com, a TOUR partner and a leading provider of internet services and online marketing solutions, will be holding an interactive, free Small Business Forum and breakfast for Atlanta small- and medium-sized businesses.  The Small Business Forum will focus on helping small businesses learn how to successfully market their business online. Web.com Ambassadors will be available to answer questions after the presentation.
Topics that will be discussed are as follows:
  • Design Elements
  • Online Marketing
  • Social Media
  • e-commerce
The guest speaker will be Mary Moore, Founder and CEO of Cooks Warehouse. The forum will attract as many as 500 local business executives who will then attend the second round of the event. Web.com, the umbrella sponsor of the Web.com Tour, provides online marketing services that make it fast, easy and cost effective for small businesses to attract and convert new customers on the web. Web.com offers a complete range of web services, including domain registration, website design, lead generation, and e-commerce solutions for every stage of the small business lifecycle. Registration is available by going to www.smallbusinessforum.web.com
Best Networking Event:
Astellas Executive Women’s Day
September 17, 8 a.m. - 4:30 p.m
The Executive Women’s Day at the TOUR Championship by Coca-Cola will bring together influential women from the metro Atlanta community to engage in topics focused on personal and professional development, while highlighting the tournament’s charitable beneficiary, the East Lake Foundation.
8:30-10:15 a.m. Breakfast Panel and Discussion – Clubhouse Ballroom
Moderator: Molly Fletcher, Sports Agent
Christine Larson, Chief Operating Officer, First Data Corporation
Kathy Betty, Owner, Atlanta Dream
Linda Matzigkeit, Chief Admin. Officer, Children's Health Care of Atlanta
Gina LaBarre, Vice President, Americas Brand Management, IHG
10:30 a.m.-12:15 p.m. “Inside the Ropes” behind the scenes look into the PGA TOUR
12:30-2 p.m. Luncheon – Clubhouse Ballroom
Lunch & Keynote Speaker Kat Cole, President, Cinnabon
2:30-4:30 p.m. Networking/Social Event – Clubhouse Back Patio
3:30-4:30 p.m. Golf Clinic – Practice Area

The ceremony will begin with the introduction of the General Chairman, Rob Johnston, who will introduce Dow Fisterwald and the representative from The First Tee of East Lake. These tee shots will be followed by the playing of our national anthem by the military band from Ft. Benning, Georgia. To conclude the ceremony a military jump team will parachute down onto the first tee.
 Best places to cool off:
Coca-Cola Freestyle is the revolutionary, touchscreen-operated beverage dispenser that offers people unprecedented choice, more than 100 brands -- including waters, sports drinks, lemonades and sparkling beverages -- from a single unit. Fans at the TOUR Championship by Coca-Cola will have these seemingly unlimited options at their fingertips as Coca-Cola Freestyle will come to the TOUR Championship via the Coca-Cola Freestyle truck. Want a raspberry Sprite? How about a Vanilla-Cherry-Coke Zero? Strawberry Root Beer? It’s all available at the Coca-Cola Freestyle truck which will be located the 18th Tee Box.
Best Place To Take The Kids: Stem Zone
Calling all inquisitive kids! Chevron is hosting the “STEM Zone” for students, a customized hospitality area dedicated to Science, Technology, Engineering and Math (STEM) education. The STEM Zone is designed to inspire students to learn about the science of sporting events, with a fully equipped, mock studio – including teleprompters and a green screen – giving kids an interactive broadcasting and media experience. The STEM Zone also features multiple learning stations focused on the science of golf, including speed versus slope and aerodynamics. The STEM Zone is located near the 14th green and the 15th tee and is a free experience for all fans. For more information, go to http://chevronstemzone.com/index.shtml
TOUR Championship Belk Community Day
Wednesday, September 18, 8 a.m.-6:30 p.m.
Community Day at the TOUR Championship by Coca-Cola will take place on Wednesday, September 18. The event is comprised of a series of engaging activities for the youth of Atlanta, military personnel, and golf fans of all ages. The TOUR Championship’s First Tee Youth Clinic at 4 p.m. at the practice range with Dennis Walters.
Continue reading and get the full scedule for the TOUR championship at the Bluebird Patch.