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Atlanta Mom Inventor Wins $15,000 Grant from Huggies | Business

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Atlanta Mom Inventor Wins $15,000 Grant from Huggies

Atlanta, GA--  Kimberly Clark's Huggies brand has awarded Atlanta resident, Dr. Amy Baxter with 1 of its 12 $15,000 grants aimed to help fund and resource and "innovative, real-world product idea."

Selected from almost 400 applications, Dr. Baxter successfully demonstrated her unique childcare product idea to make life easier for moms and dads.  The Huggies MomInspired Grant Program was created to provide the resources and seed capital for moms to either turn turn their great ideas inspired by personal motherhood experience into successful businesses or help take their existing businesses to the next level.

Dr. Amy Baxter of MMJ Labs created the Buzzy Pain Relief, which is a small plastic bee that uses cooling and vibration to minimize shot pain for children.  MMJ Labs' Buzzy and Bee-Stractors use a variety of medical theories to reduce the sensation of pain felt by a child, giving parent better control over the stress of shot, stings, and scrapes.

Dr. Baxter is the CEO of MMH Labs and graduated from Emory Medical School. She is the director of Emergency Research for Pediatric Emergency Medicine Associates at Children's Healthcare of Atlanta.

As a result of the remarkable response and success of the Huggies® MomInspired™ launch, Kimberly-Clark will open the second round of grant submissions in early 2011. Interested moms can sign-up at www.HuggiesMomInspired.com to be notified when the next round of grant submissions opens.